Ayurvedic treatment for hives (urticaria) involves pacifying aggravated Pitta and Vata doshas that trigger allergic skin reactions. Herbal remedies like Neem, Haridra (turmeric), Manjishtha, and Guduchi help purify the blood and reduce inflammation. Cooling therapies, detox plans, and dietary changes—avoiding spicy, fermented, and allergenic foods—are also advised. Topical applications using medicated oils or herbal pastes provide quick relief from itching and swelling. In chronic cases, Panchakarma therapies like Virechana (purgation) may be recommended. Ayurveda treats hives by identifying root imbalances, providing long-lasting relief and skin health improvement without dependence on antihistamines or steroids.